Resources for decision makers

Practical information for hands-on managers

Gathered together here are professional articles we have written, many of them published in marketing journals and other websites, plus other information and links we have found useful.

Check out the list on the left. Among the most read are:

  • 7 myths about customers (and how customers kill businesses)
  • How long should it be?
  • 10 things your brochure should do that customers respond to
  • What's in a (business) name?
  • PR emergency!