A 40 year, very diversified and hands-on career has given Michael Woodhouse a wide range of experience that enables him to decipher what’s going on in an organisation and turn it into a clear view, with practical recommendations for actions.
His approach is based on taking the time to know an organisation, questioning and analysing its fundamentals (and its “accepted” viewpoints). His solutions are practical and innovative and strongly people focused. He believe’s that what’s going on inside an organisations, especially how the organisation sees itself, it usually more important to its success that what is happening in the market or with its competitors.
His experience is that often most of the answers that are needed are known to the organisation, but usually no one person knows all of them and many of them are not known to the people who most need them. Typically, some of what’s missing comes from experience and perspective outside the organisation and the balance – including the answers to questions that haven’t even been asked yet – can be created through an ongoing innovation program.
Solutions that work are usually based on increased communication – real contact – with clients and with staff.
Michael Michael’s academic background is in psychology (BA ANU, MA Prelim and post graduate research UWA) but his first career was in social and market research for leading Perth company R J Donovan and Associates. One of his first major projects was research into volunteerism in regional areas, conducted for the then Department of Youth, Sport and Recreation.
Michael then moved to marketing, becoming marketing manager caravan industry leader Fleetwood.
Then he commenced a new career in journalism with the Community Newspapers Group. He was editor of the Canning and Melville Times and later the Southern Gazette, as well as playing a marketing role in the group’s expansion.
Later he worked in politics (including six years working for Kim Beazley when he was a Minister, Deputy Prime Minister and as Leader of the Opposition).
Along the way Michael took time out to launch seven small businesses (five of them either sold as going concerns or remaining as current involvements). Early enterprises including car repairs and home laundry delivery. Other ventures were Perth’s first desk top publishing bureau, a specialist book publisher, a small press importer and distributor and business consultancy Glide, which spawned two additional enterprises in print and design.
In his current role as Director of Glide Strategic he delivers organisational reviews, strategic and marketing plans, research, website planning and leads the company’s expansion into new areas including business app development and crowd programs.
Michael’s client list has always included about 30% not for profits (professional bodies as well as charities). He sits on the Boards of local charities WA Men’s Shed Association and CC Homecare Services.